You should set up valid reverse DNS records, send all messages using the same IP address, and avoid mixing different content in similar emails to avoid Gmail sending your messages to spam.

Here are some examples of what you can find in Gmail’s bulk mail guidelines: These instructions help in increasing your email deliverability by ensuring that the content of your messages is relevant to your target audience.

Perhaps the best way to avoid the Gmail spam folder is to check and follow Google’s email guidelines. Since no other user will be able to create links that feature your own domain, spam filters will let these slide as they are often not associated with potentially harmful content. The solution to this issue is to use branded links that showcase your domain and your brand. Using generic short links can have emails land in the spam folder and affect your overall deliverability. The problem here is that, once again, genuine email marketers who simply want to make their links more organized can be flagged by these filters. These links are particularly tricky especially since they don’t readily indicate where it leads to. This is because spam filters know that spammers use this type of link to deceive people and cause them to click on their content. But in the world of email marketing, usage of these generic short links is often associated with malicious and spam-like content that can catch the attention of spam filters. The use of generic short links is prevalent nowadays and countless people incorporate them in various ways. Reason #4: You Are Using Generic Short Links in Your Emails

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